Aurecon brand evolution / Aug. 2022 - present
In late 2022, Aurecon's senior design team collaborated with an external agency to initiate a brand refresh for the business. This significant undertaking is ongoing with templates and assets evolving as the brand develops. The brief was to mature the brand into a more corporate and polished finish and move away from the loose illustrated feel (seen in some of the work in this portfolio).
The brand development was a co-creative team effort, with each senior designer managing specific aspects while collectively shaping the overall direction and key design elements in template development. My contributions were focused on typographical development, colour palettes, symbology, and iconography.
Co-creative direction / Concept development / Design / Project management / Icon development / Typography investigations / Colour palette development
The brand guidelines document was developed by another designer.
This High voltage infrastructure brochure is an example of the new brand design aesthetic.
An icon guide was developed to determine a standarisation of icon development going forward.
Sample of newly developed icons as part of the brand update.
Updated design for LinkedIn PDF stories.