Logo design and branding / Crux 2023

Crux is a Melbourne-based consultancy specializing in landscape architecture while exploring broader creative ventures. The client sought a distinctive visual brand and logo mark that could seamlessly adapt as the business expanded its services.

The client was keen to establish a visual brand and logo mark which could be rolled out across the business as the service offerings within the business diversified. The resulting brand is flexible and future-focused, with a logo mark designed to integrate into various contexts and diversified business offerings.