Aurecon Employer Brands / 2021 - 2024
Aurecon utilised numerous internal brands to support and differentiate various sectors of the business. Over a 3 year period a base system was developed to work in with our brand guidelines to ensure we could bring these individual brands under the master brand umbrella.
The examples on this page demonstrate how over this period a defined setup was established and a number of enterprise business areas were rebranded to fit into the developing business brand. A number of these brands included the design and production of associated marketing materials such as polo shirts, water bottles, bags, hats, lanyards and more.
Creative Direction / Concept development / Design / Asset creation / Project management / Stakeholder engagement
In 2023 the leadership development program at Aurecon required a rebrand and wanted a logo mark which spoke to 'leadership as community'.
The IT25 rebrand in 2023 involved developing a mark with the team that they felt best represented their team and strategy into the future.
Aurecon has a great internal mental health support program championed by the wellbeing ambassadors. A logo was developed in 2024 to go on a series of marketing materials including t-shirts and caps.
The Thrive logo mark developing in 2023 represents family and health service at Aurecon.