What does it take? campaign / nov. 2023 - present
The ‘What does it take?’ tagline campaign was developed as an ‘add on’ for both internal and external comms campaigns. This tag is used as a prompt to celebrate the skilled staff of Aurecon and the impactful projects they work on across the business.
Assets created so far have included templated designs for instagram and social media stories, advertisments for social media, branded environment decals and wall posters for awareness raising, flyers and collateral for conferences and events, banners for EDM campaigns and more.
Co-creative development / Concept development / Design / Asset creation / Project management / Stakeholder engagement
As part of the launch of 'What does it take?' we installed floor decals through a wide number of offices.
The phrase was added to flyers and conference information, with a clean new design.
On social media platforms like LinkedIn the 'What does it take' tagline was used to highlight key staff working in important industries.
Key projects are highlighted on social media channels such as LinkedIn
Proposed internal 'hero' posters for offices featuring Aurecon staff. (these samples done by another senior designer)