Aurecon graduate campaign / 2019 - 2020
Aurecon’s graduate campaign is one of its most significant in-house annual initiatives, playing an important role in attracting new graduates to the business each year.
This campaign was a collaborative effort involving a team of designers, marketers and communications staff, each contributing to its successful execution. My role began with storyboarding and narrative development to convey the concept to clients, ensuring alignment on the creative vision. I then supported the photo and video shoots alongside external agencies, focusing on capturing the precise shots needed for designers to craft the final imagery.
The result was a vibrant and compelling campaign that effectively resonated with graduates and showcased Aurecon as an exciting career destination.